Why Use Tiktok UGC Video Ads
Market reach is very important. That is why many brands have opted to use UGC video ads in their marketing strategies. Their target audience has moved from traditional media platforms to social media and one of the most popular platforms is TikTok.
This social media giant is ripe for TikTok video ads as there is a large untapped audience waiting for your products. The reason to use this social media giant is that TikTok's user-generated video can extend your brand’s reach, drive new sales, and build your loyal community.
Using TikTok user-generated video content is easy and the following information has the steps you need to take to run a successful marketing campaign on TikTok.
Step-By-Step Creative UGC Videos For Tiktok
1. Guiding Your Creativity
Before you start your video compilations, it is best to focus on some key elements that will guide your video production. These quick steps are essential if you want to run a successful TikTok UGC campaign.
Create your brand’s goals
Determine your target audience
What is your key message to your target audience
Know what tone and style you need to use to make an impact
2. Implementing Key Elements To Your Videos
These are elements that will influence the quality of your TikTok UGC video ads. No matter what you do, you cannot push the envelope when it means sacrificing quality and content.
1. Aspect Ratio- Film your videos in 9:16 vertical format and do not just use random dimensions. This will harm the quality of your videos.
2. Work With TikTok’s UI Elements- You do not want to clash with these important settings. If you do you may have content overlap.
3. Keep The Videos Mobile-Friendly- Do not use tiny prints or images that are hard to see on mobile phones. Make sure your video is mobile full-screen capable.
4. Stick To A Proven Video Structure Format- Focus on creating compelling content through the ‘hook’, the ‘body’, and the ‘closer’ segments’. Each element is vital to your video’s success.
5. Use A Strong Hook- You want to capture your audience’s attention in a few seconds. This means avoiding slow, boring openings that take too much time to generate interest. Keep the hook relatable to your target audience.
6. Focus On Body Content & Messages- Get to your point right away and do not go off on tangents, off-topic, or add too much information that drowns out your key message. The KISS principle works here.
7. End With A Strong Closing Segment- A good call to action is necessary in this segment of the video. Never leave your audience wondering what they are to do next, lay out the steps clearly and concisely.
3. Be Creative
Once you know your goals, etc., and have mastered the art of making top-quality TikTok UGC video ads, now is the time to add your creative touch to your content.
Keep Your Audience Visually Engaged- This is done by adding good background music, smooth transitions, and beautiful visuals. Avoid being boring, monotone, and lifeless.
Use Captivating Audio- Do not overwhelm your audience with music that is too loud. Keep it quieter so they can hear the words. Use a voice-over feature or tap into TikTok’s library of music. Just do not be silent.
Keep The Content Restricted- You want to provide information that resonates with your target audience and is relatable to them. This is not the time for a one-size-fits-all content format.
4. Defining Your Concept
To be more successful, your content should be dynamic as well as containing the following elements:
Keep your brand's message clear and not lost in a crowd of information
Humanize your content and align your attributes with your target audience
Be creative but be consistent
5. Make The Content Valuable
You are not just selling a product or service, you are looking to enrich the lives of your target audience. For example, share some life-changing tips or new ways to do old activities. Or use the videos to provide a day-in-the-life view of your daily activities.
6. Be Fresh, Original, And Stimulating
Your TikTok user-generated video content should not be rehashing old news or old methods. Find a new perspective that will generate curiosity and conversation in your target audience.
Try to find a unique point of view that will create intrigue or show the product in action. No matter what you do keep the perspective unique, fresh, and not stale.
7. Use New Trends
While remaining authentic, include new trends in your content. This helps you look relevant. This can be done by incorporating updated audio or by entering a variety of challenges that align with your brand’s voice and values.
8. Be Creative
Use special audio, video, and special effects to your advantage. These will help keep your audience engaged.
9. Perfect Your Script
Your TikTok user-generated video all comes down to how good your script is. There are elements in the script that need to be fine-tuned until they are ready to be filmed. Each of the following elements needs to be perfect if your TikTok UGC video content will resonate with your target audience
Keep the hook short & sweet
Solve problems
Provide tips & tricks to use
Keep the key message clear and concise
Talk about personal experiences
Add a call to action
Some Additional Words
With a little work, your UGC video ads will be TikTok-ready. But if this process is a little overwhelming for you, then contact our company. We have the experts and the experience to ensure that your brand’s TikTok videos are unique, fresh, and stimulating.
We have honed our expertise through years of hands-on experience and we will pass that knowledge on to you. All you have to do is contact us, ask your questions, and let us know what you are going for. Our experts will guide you to top-quality TikTok user-generated video content.
