ZVYK

ZVYK is a skincare brand built on the power of self-expression. Their products use the latest K-beauty technology to offer real solutions that promote good habits and happiness through skincare. 

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Challenge

Building an online presence and navigating complicated influencer partnerships

When ZVYK first launched their brand, they had very little digital marketing presence and faced the obstacle of sourcing authentic and creative UGC video content. Despite having a vast pool of influencers to choose from, finding creators capable of producing high-quality, engaging, concise, memorable, and actionable content, while naturally presenting scripted material on camera, proved challenging.

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The brand needed a UGC partner who could facilitate a smooth engagement with multiple content creators simultaneously, with the aim of enhancing efficiency and diversifying content to cater to ever-evolving audience trends.

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Implementation

Connecting with ideal creators and launching Paid Social ad presence

Grace had big expectations for ZVYK and was eager to make an impact. Partnering with Videolab allowed her to build a customized UGC package designed for creator testing at scale, coupled with Paid Social ads management for building, testing, and optimizing paid ads campaigns. 

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Customized UGC Enterprise Package 

• Optimized for UGC production at scale for video ad testing across Meta & TikTok
• 40x unique UGC video creatives per monthsome text
  • 40x unique creators per video
  • 3x final format file delivery (1:1, 9:16, 16:9)
• Custom script writing & UGC Framework
• Unique talent casting & creator matching
• Ongoing UGC Support
• Ongoing Video Editing Support
• Ongoing Influencer Support

Paid Social Ads Management 

• Performance Platforms: Meta & TikTok
• Creative Development: Ad Analysis, Strategy, Creative, & Copy Development
• Retargeting and Customer Retention Audience Development
• Conversion Tracking Setup
• Ongoing Campaign Optimization

Positive Outcomes

Driving sales, optimizing CPA efficiency, and building a robust creator network

ZVYK’s partnership with Videolab led to substantial long-lasting impact:

• Relationships with a diverse talent pool: Videolab’s access to a diverse network of vetted and pre-directed talent empowered Grace to build relationships with high-quality content creators that offered a broad range of voices. This allowed for the deployment of 40+ on-trend UGC creative content per month. 
• A cost-effective & more efficient alternative Influencer Marketing: Videolab offered ZVYK a much more affordable alternative to traditional influencer marketing, which enabled scalable content creation and delivered UGC that outperformed traditional influencer content in terms of click-through rate (CTR), cost-per-acquisition (CPA), and return-on-ad-spend (ROAS)

Boosted sales growth across Meta & TikTok: By having a wheelhouse of diverse, high-quality UGC creatives to deploy, Videolab’s used its paid social ads management expertise to scale and optimize Awareness, Lead Generation, Conversion, and retargeting campaigns. This yielded a 450% ad-spend increase across Meta & TikTok with efficient CPA metrics and an average of 4X ROAS.