Beyond Likes And Shares: How UGC Videos Build Brand Trust And Community

Likes & Shares Are Nice

One of the positives that comes from having an account on a social media outlet is all the likes and shares you receive. These make one feel great as well as sending them the message their content is appreciated.

However, likes and shares do not pay the bills nor meet business goals. UGC video content should convert your target audience into paying customers.

While likes and shares are great, building a solid reputation for authenticity and trust goes further and produces better financial returns.

The Magic Of UGC Video Content

With trust in brand advertising declining rapidly, user-generated video content has emerged as a breath of fresh air in the marketing industry. It carries a better punch than professional marketing ads and there is good reason for that impact.

1. It Is A Refreshing Voice By The People For The People- Customers have used the product or services and had a very satisfying experience. Thus, these UGC video ads create a personal experience that resonates with the target audience.

2. They Are Authentic- Instead of paid actors pretending to like a product, these are real people filming their positive experiences in an unfiltered and authentic manner.

This too, resonates with your target audience and other viewers.

3. The Emotions Are Pure- When UGC creators film themselves, they are filming their pure emotions about a product. This makes an impact on viewers and they can trust the honesty they see in these films.

Even UGC videos on mobile cannot disguise the pure emotions that the UGC creators emit after having a great experience with the product or service you provide.

4. These User-Generated Video Content Is Good For Your Brand- As long as the videos remain aligned with your brand’s value and are top-quality videos, then you will see a positive impact on your company. That impact can come from any one or all of the following:

 Inspires your target audience and other viewers

 Helps build social proof as the UGC creators are real people and not actors paid to advertise your products

 Helps build purchase intent- when your target audience sees other real people enjoying your products or services they are motivated to buy and feel the same experience

 All UGC video content generates brand awareness- without them, no one may know you are out there and your sales stagnate. With UGC video content helping to market your wares, your brand becomes well-known and boosts sales

All of these aspects of user-generated video take your marketing campaign well past likes and shares. They help build trust in your company, products or services.

These UGC videos build trust because they are authentic and honest. Those are two qualities that consumers do not find in most major brands.

How To Build Trust And Community In Your Brand

There are several ways you can use to go beyond likes and shares. As long as the UGC video content meets your guidelines and is relevant to your brand, you should see growth in your community.

The type of UGC video used will help build trust and strengthen your community. You just need to analyze your user’s behaviour to match the type with the platform

Not everyone is going to respond to the same type of videos. That is why you need a variety of UGC video content to make sure you reach every member of your target audience. Here are some of those types to get you started:

 Glowing reviews and testimonials

 Photo content

 Dynamic video content

 Spirited interactions on social media

 Use captivating photos

What also UGC video content does for your business is developing brand loyalty. This brand loyalty can easily be turned into a dedicated community that discusses your products or services while creating a need in others to see what the buzz is all about.

Building Your Community And Trust Factor

Once you implement this marketing strategy you have a variety of ways to build your community through your clever use of your UGC video ads:

1. Pick The Right Social Media Outlet To Create An Account- It can be Facebook, Instagram, TikTok, or any other social media outlet. Just tailor your UGC video content to meet the trends on each of those outlets and start building your community

2. Make Sure To Ask Permission And Give Credit To Your UGC Creators- One of the fastest and most efficient ways to destroy your business’ image and reputation is by avoiding this key strategy.

When you do not ask permission or give credit, the news travels fast undermining all your efforts to build a strong dedicated community. Keep everything upfront and transparent so your community knows that you can be trusted.

3. Monitor The UGC Video's Impact On Your Target Audience- If you want to build your community, you need to see which type of UGC video is working and which one is not.

Then you either need to revise those videos that are not working or replace them with ones that are. Building your community means finding the perfect videos for your audience

4. Don’t Forget About Music Copyrights- Another misstep that can create repercussions in your effort to build your community. Make sure you have permission to use the music you need to help enhance those UGC videos.

Some Additional Words

Building trust and a strong community takes hard work. The good news is that you do not have to take this path alone. When you feel overwhelmed by creating UGC videos that build trust in your products and a dedicated community, contact us.

Our company is stocked with experienced UGC video experts. They are more than willing to help you overcome the challenges that can defeat building trust and your own community.

Talk to our experts today by contacting us through our website, calling us, or sending us an email. We have the experience, the know-how, and the skills to ensure your UGC video content is top-quality while building trust, authenticity, and your community.

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