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eCommerce Marketing

How to use UGC video content to boost ROI in the e-commerce industry

Jasmine Youssefzadeh
November 14, 2023

It is a well-known fact that these videos can help generate customer conversion when you run an e-commerce store. Content alone cannot propel conversions and it needs help from both regular images and videos.

But it is the videos that should produce the best conversion rates. There is nothing like seeing customers rave about the products or services you sold them. When you get a big boost in conversions, that means the UGC videos boost your ROI.

To take advantage of this powerful tool, just continue reading to see how you can do it as well.

Importance Of Creating UGC Videos In E-Commerce

Another well-known fact is that a majority of women go to their social media outlets just to get shopping advice. They want to know where the best places to shop are, how to get discounts and more.

Creating user-generated videos to tap into this huge market is a wise business move. Then having your customers talk about their experience with your store and the products or services you provide, improves your chances of converting those women to paying customers at your store.

That is the importance of user-generated video content. These videos provide an air of authenticity as well as build trust for your brand when they are done correctly. Another reason UGC video content is so important is that the majority of consumers trust it over brand-generated videos or content.

This information comes straight from the horse’s mouth, so to speak, and consumers feel they are getting the best information possible about a product or service when the content they view is generated by a customer.

There is a simple reason for this attitude. Images, whether still photographs or videos are more engaging than written content. While the content is still good, you need to enhance it with proper images and videos.

Plus, the video shows the actual product in use so potential customers can decide if it will work for them or not.

Creating A UGC Strategy For An E-Commerce Brand

The first step in creating a good user-generated video strategy is to understand what the audience trusts the most. People are moving away from trusting ads and want to see real customers talking about the product.

All ads do is present the product and make claims about it. Whereas, user-generated video content shows the product in action. This type of video also verifies any claims you make about your products.

The next step will be to send out a call for UGC videos. You can have a contest or whatever type of call will work for you and get you the best UGC videos that will not lie or ruin your store’s reputation.

Once you get these UGC videos you will have to categorize them, filter out the bad ones, and then find the right spot to showcase those videos. You can place them on your website, your social media accounts, or both.

Pick the ones that will not violate the terms of service of either outlet. Keep in mind that you do not need to partner with any influencers to get the word out. A good UGC video campaign takes time to develop.

Just pick the goals and direction you want those videos to achieve and take your potential customers. Also, make sure your UGC video can be seen on mobile phones.

More people are turning to their mobile phones to get their information. If you are not mobile phone compatible, then you will be missing a large junk of your target audience.

The biggest key is to be honest and authentic. Throughout your creation process, you need to have honesty as the foundation of your campaign. Without it, your campaign will falter and not reach as many people as you would like.

Strategies For Collecting, Curating, And Managing UGC Video Content

There are different ways to go about doing this task. You will need to analyze all the different ways and see which one will work best for you

1. Ask For Your Customers To Send Them In- Pick ahashtag and have your customers send in their user-generated video content tothat hashtag. You can use Messenger, email, push notifications, and more.However, once you pick a method to receive UGC videos, remain consistent and donot change it.

2. Have A Giveaway- Compile a list of rulesfor video makers to follow and then give them some type of gift to thank themfor compiling their videos and submitting them.

3. Create A Contest- Unlike a giveaway, onlya limited number of people can take home the prize Just make sure the prize isworth their effort and does not insult them.

All of these three methods can be done through a variety of outlets. Here are ways to collect those videos:

1. Make a decision on the gift or prize first.

2. Install or use a UGV video collection tool- This will make the collection a lot easier for you.

3. Share your request, giveaway, or contest via social media or email- Getting the word out is essential for generating enough UGC video content for you to use

4. Select the winners- Be fair and honest in this step or you may not get a lot more videos after the contest, etc., is over.

Finally, create a plan of action that will allow you to utilize those videos on your website or social media accounts.

Some Additional Words

If you are still not sure how to use UGC video content to boost ROI in thee-commerce industry, then contact our company. We have years of experience in this field and are happy to share our experience with you.

Withour help, your user-generated video content should be top-notch and you should see a boost in your ROI. But you won't know until you talk to us. Call us today so we can provide the guidance you need.

Original UGC Videos, Made for Your Product

Don't hesitate, start now! Plus, we're offering a one-time offer: get your first video for $250 (or free) when you upgrade to a quarterly plan after, so you have nothing to lose!

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