What Is The Future Of UGC: Opportunities For Marketers

It Is Because Of The Digital Age

When technology rose and created the digital age, it also created a myriad of new marketing options for businesses and brands to explore. One of those marketing options that has risen is UGC video content.

This marketing tool has exploded in the marketing industry and revolutionized how businesses and brands sell their products and services. This marketing option has become the go-to tool for many e-commerce businesses as well.

The question is, what is the future of using user-generated video content? Right now, the future looks good for this marketing tool.

The Rise of Shoppable UGC

Shoppable UGC is defined as any video, photo, or review that has been monetized with product tags and links to those images and reviews. This marketing trend was unheard of until recently.

If there were no social media platforms, then there would be no place for UGC videos to be showcased. Social media is responsible for the rise of UGC video content and it is a good union for businesses to exploit.

To add to that, many e-commerce platforms have enabled the many types of UGC videos to find a home while promoting different products and services. Without this type of technology and easy access to social media outlets and e-commerce platforms, most people would not have heard about UGC videos or learned how to create them.

Then, technology made it possible to add product tags and links to products which enabled more businesses and brands to market their products and services to their target audience.

While this trend may seem expensive to create and use, it is not. Businesses and brands can save advertising money while appearing more authentic and honest. It is a great marketing tool to build trust and credibility in your target audience.

Explore the Power of Live Commerce with UGC

The power of live commerce is built on a variety of components that all work together to market products and services. Two of those components include building a sense of community around your brand and allowing for real-time interaction between the business and the target audience.

Other components that create this power are:

- saves time and money

- broadens your company’s marketing reach

- provides your audience with valuable information

- builds trust and credibility

Then when you add company hashtags, give credit to UGC video creators and more, you are promoting active engagement that develops brand loyalty. All of these components reach more people especially when you tap into ugc video creator’s established audiences.

But this is not all that is involved. By doing live commerce through using user-generated video content you are enhancing the audience’s shopping experience.

The foundation for live commerce marketing is found in its authenticity. The more real, honest, and authentic your UGC videos the better the results. You cannot escape these elements of a successful marketing campaign.

By being honest and authentic, your business can broaden its reach and increase conversions.

What is AI-powered UGC Management

To put it simply, AI-powered UGC management is another marketing tool that technology has developed in recent years. AI has many other uses but when coupled with UGC video marketing strategies you have a revolutionized how to manage your UGC video collection, filtering, and use.

The benefits that come with uniting AI with your UGC marketing campaigns, you get a tool that can access, filter, categorize, and tag far more UGC video content than you could do on your own or with a team of helpers.

What this does is streamline your UGC video processes by saving you time, money, and effort, and selecting the best UGC videos for your marketing campaign. Plus, it can flag inappropriate and offensive content for you.

The key to implementing AI-powered UGC management is to define the criteria you want this tool to follow. It won’t do all your work for you but it will let you remain in control of the UGC content and ensure that the content will not damage your business’ reputation.

What all of this is saying is that by employing AI-powered UGC management, you cover more UGC videos in less time. That is where the savings come in.

Building Sustainable Community-Centric Brands

It takes time to build a sustainable community-centric brand and it all starts with the first step- what does your business stand for? If your business does not stand for anything, then your target audience will be small because very few people can connect with that lack of positioning.

Building on that foundation means taking the second step and knowing your business’ purpose. Without a business purpose, there is no reason for a community to exist around your business.

What this means is that the target audience remains a target audience because it does not have any reason to interact with your business or other community members.

The third step in building this community-centric brand is to implement a value exchange. This develops out of answering one simple question- what value is your business providing to your community that will keep them connected to your brand?

Finally, do not forget to engage with your target audience once they start interacting with your company. Make sure to listen to them and then encourage interaction between them and you and their fellow community members.

Keep in mind that this will take time to accomplish. Patience is going to be the key to success as well as finding solutions to upcoming challenges.

Some Additional Words

The future of UGC video marketing looks good and strong. You just need to know how to navigate this field of marketing. If you don’t or just need some extra guidance, contact our company.

Our experts will be glad to help you harness the power of user-generated video content and help make it productive for your business. Contact us today to get all the details on how we can pitch in and boost your UGC video use.